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Rain Checks and Rain Insurance for Mobile Car Washes

Those who own mobile car wash businesses know that the weather is a key component of their daily success and income. Should you have a slow day because it’s cloudy, tell your hesitant customers (and potential customers) that you’ll give them a free wash next week if it does rain. Only 20% of people will eventually take you up on this, but you’ll have 50% more sales on those overcast days. This is also a good technique for the skeptical customer. When you offer a rain check they’ll see you’re serious about building your business. If you do end up washing their car for free, they’ll usually insist you accept half the price of the wash anyway. So remember to offer people the free car wash service in case it rains that same day. They may never take you up on it, but they’ll remember the confidence you showed in yourself and your business.

Rain Insurance Fee

If rain has been forecasted, a lot of people when offered a wash may say ‘Well what if it rains?’ Tell them they can buy rain insurance for an additional dollar, and if it rains that day, you’ll give them a free wash the following week. This will keep you busy on rain forcasted days. And, as always, when working in the parking lots and on job sites, you’re out there being seen and in a position to make new contacts.

About two-thirds of these people will follow up on this because they view it as an investment they want to see through. When you come back to fulfill their rain insurance payment, you’re in a win-win situation. You’re making them happy and that much more confident with your customer service.

If it is drizzling and you are washing cars in the rain, people will laugh, but they’ll never forget it. You can always offer them the vacuum special for $4.00, an interior only service. Sometimes it pays to show up on schedule even if you think no one will want a car wash. It shows you are serious. You’ll be surprised how many people still want services. It also is kind of funny and will help your word of mouth advertising and referrals.

By Lance Winslow

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