Home | List of Articles | Submit an Article | Contact Us

Google Patent Application - SEO Highlights

The recent patent application filed by Google details
numerous items the search engine uses to rank web pages. The
specific application is summarized as:

“A method for scoring a document, comprising: identifying a
document; obtaining one or more types of history data
associated with the document; and generating a score for the
document based on the one or more types of history data.”

The patent application sheds significant light for those
pursuing search engine optimization with Google. Patent
applications can be difficult to understand, so following
are highlights that you should consider for your SEO
efforts.

Update Your Site

Updating your site is important when it comes to maximizing
your rankings on Google. In addition to the manipulation of
keyword density and meta tags, the patent application
reveals that Google places significant value on how often
your content is updated. The more often you update, the
timely and relevant your site will appear to Google. In
turn, this leads to higher rankings.

To appease mighty Google, consider the following plan of
action:

1. Update pages frequently,
2. Add new pages to your site,
3. Interlink the new pages with others on your site, and
4. Add new pages on a weekly basis instead of all at once.

When Google returns to the site, you want to make sure that
there is new content. The high rankings of blog sites are
evidence of this approach.

Google’s Looking at Your Domain

In a new twist, Google claims that it analyzes the number of
years of domain registration as part of the ranking process.
The application suggests that domains that are registered
for longer periods of time are given more value because such
a commitment shows the site is not a fly-by-night jump page.
It is recommended that you extend all domain registrations
for as long as possible as part of your search engine
optimization efforts. It is difficult to tell how much the
registration process impacts the ranking process, but every
little bit helps.

Google claims that it also digs deeper into domain names to
evaluate the legitimacy of the site. Factors in the
evaluation include the web host and the “who is”
information. According to the patent application, Google
maintains a database of hosts that facilitate spamming of
the Google search engine. While such hosts are not detailed
in the application, pray to God that you are not using one.
You should evaluate your host if your optimization efforts
are not producing results.

If your search engine optimization efforts for Google are
failing, the patent application may provide answers. Talk
about a perfect E-book!

About the Author

Halstatt Pires is with http://www.marketingtitan.com - an
Internet marketing and advertising company comprised of a
search engine optimization specialist providing meta tag
optimization services and Internet marketing consultant
providing internet marketing solutions through integrated
design and programming services.

Related Articles:

Google Adwords For Your Target Market - First off, let me tell you where most Internet Marketers make their mistake. You log on to the Internet, do a little surfing, when all of a sudden it hits you right in the face! The very product that you have been looking for! The perfect “product” as a matter of fact! You cannot use your paypal account fast enough, so you can start selling your “p ...

Google Creates Video "Vending" Machine Online - © Jim Edwards - All Rights reserved http://www.thenetreporter.com -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- It's really no secret that search giant, Google.com, wants to own the gateway to all media online. They operate the Web's most popular search engine, largest free blogging service, and one of the largest news services online. Recently, G ...

Google Adwords – Manipulating Keywords For Success - As you probably know, Google Adwords is a pay-per-click solution offered by Google. As with other PPCs, you are given the ability to place your small advertisement on various platforms controlled by Google. While the platform provides you with a large audience, you must manipulate your keywords to generate success. Matching Options When runni ...

Google’s New Search History Tool – Bringing Brand Loyalty to Search Results - If you’ve ever felt frustrated by how difficult it is to keep track of your internet searches, then Google has the product for you. Just out, in beta, is Google’s new search feature called “My Search History,” which can store all your Google queries, along with their results. Not only can Google store your results, it also stores your “behavior,” a ...

Inside Google AdWords - For those unfamiliar with Google Adwords, they are the advertisements which appear in a table to the right side of your screen when searching Google. These are paid advertising spots where advertisers bid on keywords to determine their ads placement. The most clear benefit of the Google Adwords system is that you only pay for click through ...

Are You A Google Junkie - Google this, Google that, Google Google Google....... My name is Debbie and I am a Google PR Junkie. I have to laugh at myself as I say that. Because to me I was a Google PR junkie. I had to know what my PR was everyday! Sometimes more than once a day (ok, ok, i'll admit) everyday I checked at least four times a day to make sure my P ...

Discover The Sneaky Google Adwords Trick That Will Cut Your Advertising Budget in Half, Skyrocket Y - "Discover The Sneaky Google Adwords Trick That Will Cut Your Advertising Budget in Half, Skyrocket Your CTR and Give You Even More Targeted Leads!" By Mark Meyers (c) 2004. All rights reserved. http://www.Internet-Income-Advisor.com So you use Google Adwords and you are driving great targeted traffic to your site! And you ...

For a Complete list of Articles with summaries Click Here