Home | List of Articles | Submit an Article | Contact Us

Two Methods of Marketing Using Joint Ventures

Whether you're a contractor a local merchant with 150 employees, whichever, however or whatever, you've got to know how to keep your business alive during rough economic times. Anytime the cash flow in a business, large or small, starts to tighten up, the money management of that business has to be run as a "tight ship."

This is where an Honest Joint Venture will help increase, not only business sales, but strong business relationships. When things go together, they're said to be complimentary. An example of two items that might go together are flowers and baskets. If you're in the market for one of these two items, you might be in the market for the other.

You may be able to increase your business marketing efforts by combining the marketing of one of your products or services with the marketing of someone else's products or services.

There are two Methods of marketing using Joint Ventures:

External joint venture marketing- You combine your marketing with that of another business that uses a product or service that compliments your own. You both benefit from the exposure and your customers will be looking to this other business for its complimentary offering. Likewise, the other business, and their customers will look to you for their complimentary products or services. You both access each other's customer database. An example would be a cabinet maker and a hardware store that could work together.

Internal joint venture marketing- You probably offer complimentary products within your own business. If this is the case, you need to market this so potential customers will be aware that your business offers certain products or services that compliments each other. This encourages one stop shopping and also allows your business to sell one product or service on the back of the other. An example is 'computer repair store' that also sells virus protection software.

I've actually seen one business that sells a course on how to write successful marketing campaigns. The majority of their customers never find out that in addition to selling that course, they do consulting and write marketing campaigns themselves. They don't do an effective job of letting their customer base know that Those things naturally go hand-in-hand.

Another kind of internal joint venture marketing would be a combined location or common business. You can have businesses that shares a common location such as a mall or a strip mall shopping center. They can market their businesses as complimentary to each other. This can take a number of forms, but the most popular is sharing the media cost. An example would be a strip mall with a number of home improvement products or services.

You want to take advantage of this either by phone or by sending the other business a letter. You might say, "Dear Mr. or Mrs. Business Owner. Our company specializes in (or sells). We have discovered a logical tie into your business or customer base in that it . We have created a system for dramatically increasing your profits without risk, investment or even effort on your part".

Where you say, 'Mr. or Mrs., let me ask if you could generate sufficient profits to - would that interest you?' The process is relatively simple. First, we create a joint marketing plan together to consist of either (choose 1 or 2 of the following) a letter of endorsement from you, a telemarketing campaign, a seminar, workshop, sales presentation, display or design a customer/client newsletter, or a display ad. We will share the profits on a 50/50 basis etc."

About The Author

Abe Cherian is the founder of Multiple Stream Media, a company that helps online businesses find new prospects and clients, who are anxious to grow their business fast, and without spending a fortune in marketing and automation.
http://www.multiplestreammktg.com.

Web's #1 site to find "free resources to Plan, Build, Market, and Maintain your website":
http://www.multiplestreammktg.com/resources.html

msmarticles@multiplestreammktg.com

This article was posted on April 20, 2005

Related Articles:

50 Unbelievable Benefits Of Joint Venture Marketing - 50 Unbelievable Benefits Of Joint Venture Marketing copyright @ 2005 Ben Tiew What Is A Joint Venture? A joint venture is an agreement in which two or more businesses work on a project for a set period of time. Joint ventures can be long-term, like promoting a product together, or some can be short-term, like barter ...

Unique Joint Venture Twist: Make Huge Profits Even If You Have No Money, No Products, and No List - Would you like to jumpstart your online or offline business without spending a ton of money? Without a doubt, joint venture marketing is the most powerful secret to making money online or offline. In its simplest form, you partner with someone else: You either sell their product to your customer base or they sell your product to thei ...

More Subscribers Through Pop-Up Windows And Joint Ventures - Pop-up windows are small windows which automatically appear when you visit or leave a website. You've probably seen one at some point as they are not very uncommon, and for a good reason. Pop-up windows are effective! They get in your face, grab your attention, and require action just to get rid of them. They can't be ignored and ...

A Unique Joint Venture Twist: Make Huge Profits Even If You Have No Money, No Products, and No List - Would you like to jumpstart your online or offline business without spending a ton of money? Without a doubt, joint venture marketing is the most powerful secret to making money online or offline. In its simplest form, you partner with someone else: You either sell their product to your customer base or they sell your product to thei ...

Can Joint Ventures Find You? - I want to share with you the most-powerful, yet overlooked form of marketing that exists. What is it? Joint Ventures. Joint Venture marketing is the secret key to uncovering the hidden asset of your ability to contact literally millions of people, rapidly, with the utmost credibility. In fact, my associate Mike Enlow says Joint Venture endors ...

"Identifying What 'Conversion Rates' Really Means When Evaluating Potential Solo Ad Joint Ventures" - Of the major pieces that make up a successful online business, high conversion rates can be one of the most coveted. A solid product, strong sales copy, targeted traffic, effective advertising, and other factors all contribute to the highly important business metric, the "conversion rate". The term "conversion rate" i ...

Joint Venture: 50 Power Secrets Of Joint Venture Marketing, Exposed - What is a Joint Venture? A joint venture is an agreement in which two or more businesses work on a project for a set period of time. Joint ventures can be long-term, like promoting a product together, or some can be short-term, like bartering (trading) products and services. Joint venture ideas are virtually endless. Here ...

For a Complete list of Articles with summaries Click Here