Home | List of Articles | Submit an Article | Contact Us

Cheapskate Viral Marketing

Every day someone gets brave and tries Cheapskate Viral Marketing and it never works. As a matter of fact, it's more likely to backfire than to have no effect at all, and that's simply not good for your business.

Cheapskate Viral Marketing is the act of spreading around re-hashed or garbage information with gimmicks and tricks in order to lure people into your clutches so you can market to them the same way over and over again. This doesn't just mean spammers, either.

When you're dealing with subscribers or potential clients, you had better make sure that what you're saying has some kind of value to it. Touting your new free eBook as the next greatest thing and then turning around and publishing the same tired, old text that your subscribers have likely seen a thousand times before begins a pattern of distrust. With every release of any product - informational or otherwise - the back of your potential client's mind is filled with questions about whether it is exactly the same as what they've seen before.

This is a much deeper problem than simple market saturation - this is branding your business as a clone. It turns you and your products into a run-of-the-mill bulk commodity. Everybody has it, it just depends on who's cheapest. That's a rough road to travel down. So how do you avoid Cheapskate Viral Marketing? You avoid it with honesty and quality information. If you're upfront about what you know and you're willing to share quality information with people in an interested market, you will gain clients and you will gain respect. Quality information is key.

In a Viral Marketing campaign, if you're willing to freely distribute high-quality information, you will have some measure of success. Giving away something for nothing has long been considered an impossible situation - one that will never allow you to grow your business.

Wrong.

It can be argued that nothing builds your credibility faster than giving away something for nothing. Should you sabotage your business and distribute all of your products for free? No. You can, however, build true and lasting relationships with your subscribers and prospective clients by sharing just a bit of the "good stuff" they're looking for. Give them some of the real quality information - tips, techniques or experiences - that will keep them coming back for more. That's exactly when your potential customers change from being interested in what you have to say to being interested in the fact that you are the one saying it. Earn their respect, and with effort, you can turn them into the kind of customers you'd love to have.

About The Author

David Badurina is President of http://www.ViralMarketingTool.com and the creator of VMT Viral Marketing Software. VMT is being used by more than 20,000 people in over 160 countries and is the premier Relationship-Building Viral Marketing Tool available online.

To sign up for The VMT-zine - A truly unconventional newsletter with equal parts humor, reality, and sound advice for your business, just visit: http://www.ViralMarketingTool.com/articles.html

This article was posted on March 19, 2005

Related Articles:

How Can You Can Go From Zero To Hero Overnight? Viral Marketing! - Everyone has heard about viral marketing but what is it and how long will it survive? Viral Marketing is the creation of a message that is self-perpetuating and hence distributed exponentially after its release. The Internet is full of many classic examples, the most famous one being that of the free email company - Hotmail. From Zero ...

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales - Hello, do you have any website that is not bringing in a lot of sales? Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales? If yes, may I offer you 10 high impact viral marketing strategies to increase your sales! Viral Marketing is allowing people to giveaway and use yo ...

Comedians Stumble Upon Viral Marketing Concept - "Viral Marketing" is the latest buzzword for the oldest form of promotion in the world... "Referral" or "Word of Mouth." With a click of the "SEND" button, Internet e-mail enables people to quickly and easily refer things to their friends and families. These e-mail messages often spread rapidly through the Internet and to the far ...

Viral Marketing, The Youthful Power of Promotion - Viral Marketing, The Youthful Power of Promotion By Barrett Niehus A novel idea that has been successfully used offline is now becoming more and more prevalent to promote web sites and online resources. It is used to quickly generate notoriety, and for some web sites, is the key to phenomenal growth. The ...

Popular Viral Marketing Techniques - Viral Marketing is all about giving away your own free product or service along with your ad copy (contact information, link, email, etc.). In turn, recipients of your free product are allowed to pass it along to their own clients, prospects, visitors and others as a freebie. This is a quick way to multiple your marketing at no extra expense and wi ...

10 High-Impact, Viral Marketing Strategies,To Explode Your Sales… - Hello, do you have any website that is not bringing in a lot of sales? Would you like to know a few smart and sharp ways to turn it around and explode your sales? If yes, may I offer you 10 high impact viral marketing strategies to increase your sales! Viral Marketing is allowing people to giveaway and use your free pr ...

For a Complete list of Articles with summaries Click Here