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Viral Marketing Tips: Greeting Cards

When we speak about viral marketing, we are not talking about the newest
disease. We are not talking about a Mad Cow Disease variant or something
that you need to be vaccinated for. In fact, we are not referring to a
disease at all.

What we are talking about is literally the most powerful traffic
generation technique available on the internet. Viral marketing is so
powerful that it makes the search engines look small and insignificant in
comparison. Even link exchanges, as powerful as they can be, wilt into
oblivion in comparison.

What you do with viral marketing is create something, anything, that
visitors will want to give to other people. This thing, whatever it is,
contains a link and perhaps a short advertisement for your website, ezine
or ebook. So far so good, this is just good marketing. The viral part
comes in because the people who receive these items want to give them to
other people, who in turn want to give them away also.

So you see? What you get is an explosion of marketing for a very small
price. It's actually kind of like an avalanche, in that you throw a
snowball down a slope and it just grows and grows until the whole
mountain of ice and snow is tumbling down.

One very cool viral marketing technique that any web site can take
advantage of is greeting cards. I'm sure you've run across these all over
the web. You select a graphic (a drawing, photo or other image), perhaps
a sound file and add some text. This is sent to one or more people via
email. These people open the email and click on a link to view their
card. They, of course, have the option from here to visit your web site
and perhaps send additional cards to other people (or back to the
sender).

If your cards are good enough, you can find this technique alone will
generate an incredible amount of traffic. Of course, you have the same
problem with greeting cards that you have with your web site - you have
to get people to it to begin with. Once you do that, however, you will
find that it becomes more or less self maintaining. The more traffic you
get the more you generate. Just make sure that all of your greeting card
pages are listed in the search engines, well displayed on your page (and
perhaps all of your pages) and advertised elsewhere as much as practical.

In fact, it's a good idea to spend as much or more time marketing the
greeting cards as the rest of your site, since these tend to create
visitors exponentially, while your site is linear.

How do you put greeting cards on your site? First, pick a theme or two.
If your site is about model railroads, for example, you might get some
photos of trains and train sets; you could include vacation photos, cute
animal pictures, scanned drawings or anything else that you feel would
make a good card. Just remember to honor copyrights - make sure you have
the right to make copies of the materials before you use them.

Once you have a theme or two, you need to find a greeting card service.
I've experimented with a few options. I've tried hosting it entirely on
my own site, and what I've found is it is difficult to maintain. I've
also tried it completely hosted on another site and found it is too
restrictive.

The service that I settled upon is called CyberGreeting Network -
http://cybergreet.net/. This company, in my opinion, provides the best
of both worlds (local and remotely hosted).

The pages, images and sound files are stored on your own web site. You
can tailor these all that you want so they blend with your pages
perfectly. This is the perfect freedom, and as long as you set up the
form properly all will work fine.

How do you do this? You download a template file (as explained in their
instructions) and modify it to suite your needs. This may require a
little effort on your part (as well as some skill with HTML) but the end
result will be worth it.

The remote part of the product (which is free, by the way) is the piece
that actually formats and sends the card. You see, on your page you get
the visitor to supply the answers to a series of questions in a form.
The form data is submitted to a CGI routine which puts everything
together into a greeting card. Your visitor simply answers the questions
and presses submit. You pass all of this to the routine, which then sends
the card to the destination.

I was able to get half a dozen pages of greeting cards working perfectly
in an afternoon. These remain on my site, and serve me well by creating a
steady, growing stream of traffic. I think you would do well to take a
look and determine if this will work for your site as well.

About the Author

Richard Lowe Jr. is the webmaster of Internet Tips And Secrets. This
website includes over 1,000 free articles to improve your internet
profits, enjoyment and knowledge.
Web Site Address: http://www.internet-tips.net
Weekly newsletter: http://www.internet-tips.net/joinlist.htm
Daily Tips: internet-tips@GetResponse.com

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